The right to the project of life and the demand of dignity of the human person preservation and repair of his damage in times of surveillance capitalism

Abstract

A logic of accumulation and a mode of domination that, in its subjugation of conscience and in its confiscation of future time - two questions that Zuboff expressly deals with - put the very existence of the person at risk; they create a mask - an avatar, a digital identity - that takes its place with impunity. Then, by compartmentalizing societies into aggregate populations or communities of interests, they accelerate the scales of inequality and the production of waste - typical of any accumulation logic - which, where appropriate, is measured in disposable profiles. That is, in people who do not matter, who are not worth. These two questions, that of the mask and that of discarding, are what will articulate our hypothesis. The paper will review what is surveillance capitalism, as Zuboff describes it. The fourth stage of capitalism, which this time fetishizes, to transform into merchandise, our own future behaviors; leading to a concentration of wealth and knowledge that reaches unheard of levels. How it does that? Through the indiscriminate deployment - and therefore anomic, unregulated - of its artificial intelligence. I will try to defend here that, by adopting a paradigm of integral reparation - and understanding the right as freedom, as a continuous commitment to expand rights and not as a simple tool for the exercise of dominance - the right to a life project appears as a notion that it necessarily operates in both instances of repair.